I’m Jamie — founder of JJ Strength & Fitness, based in Kidlington, Oxfordshire.

I help people build strength, confidence, resilience, and better performance through 1–1 personal training near Oxford, online coaching, fitness for golf, and youth athletic development.

Whether you’re an adult who wants to feel stronger and healthier, an athlete looking to improve performance, or a parent wanting to help your child build confidence and physical skills, my goal is simple:

To help you become stronger, move better, and build habits that improve life both inside and outside of training.

But beyond coaching, I’m also a dad, a weekend bread baker, a hot sauce enthusiast, and someone who genuinely enjoys learning new languages.

From Ski Bum to Strength Coach

When I was 21, I left university and moved to the Swiss Alps and spent six years skiing, travelling, and enjoying life with very little structure.

It was brilliant — until I realised I was drifting further away from the person I wanted to become.

I felt unhealthy, low on energy, undisciplined, and stuck.

That’s when I discovered strength training and purposeful physical preparation.

Training gave me far more than fitness.

It gave me confidence.

It taught me resilience, discipline, and what it feels like to trust my body.

Those lessons changed how I approached every area of life — and they’re a huge part of why I coach today.

How You Can Work With Me

1–1 Personal Training in Kidlington, Oxfordshire

Private coaching designed to help adults become stronger, fitter, healthier, and more confident.

Online Coaching

Flexible coaching, programming, accountability, and support to help you make progress wherever you train.

Youth Performance Coaching

Helping young athletes build strength, speed, coordination, confidence, and resilience in a supportive environment.

Fitness For Golf

I take the knowledge I have of strength & conditioning and pair them with my love for golf, quality movement, and getting stronger. If you’re a golfer looking to swing more freely, hit the ball longer, or just feel less beat up after your rounds - this is for you.

Where?

Based in Kidlington, North Oxford, I work with clients across Oxfordshire and online with people further afield.

Because training shouldn’t just improve performance.

It should help you feel stronger and more capable in everyday life.