ONLINE FITNESS COACHING
Stop Guessing. Start Making Progress.
Based in Oxford. Coaching clients across the UK and worldwide.
You've been putting in the work at the gym. Now it's time to make sure your training is working for you.
Personalised online coaching to help you build muscle, get stronger, lose body fat and improve your fitness — with expert programming and a clear plan for progress.
EXPLORE ONLINE COACHING→
You're Training Regularly. So Why Aren't You Seeing Better Results?
You get to the gym. You put in the sessions. You try to eat reasonably well and do the things you're supposed to do.
But are you actually making the progress you expected?
Perhaps your lifts have stalled. Maybe you're following workouts you've found online without knowing whether they're right for you. Or perhaps you keep changing your routine because you're not sure what you should be doing next.
You might be working hard but struggling to build muscle. You might want to lose body fat without losing strength. Or you might simply want to feel fitter, stronger and more capable than you do now.
The problem isn't necessarily your effort. It might be that you haven't yet found an approach that turns that effort into consistent progress.
Effective training requires more than a collection of exercises. You need a programme that suits your goals, a sensible approach to progression and an understanding of how training, nutrition and recovery work together.
That's where I come in.
I'll help you make sense of your training, identify what's holding you back and build a structured approach that gives you a clearer route towards your goals.
No random workouts. No constantly jumping between programmes. No unnecessary complexity.
Just a considered approach to building strength, improving your fitness and making your time in the gym count.
DISCOVER HOW ONLINE COACHING WORKS→
Personalised Coaching. Wherever You Train.
You don't need someone standing beside you for every set to benefit from expert coaching.
If you're prepared to put the work in but want guidance on what to do, how to progress and how to make your training more effective, my online coaching gives you that support without fixed appointments.
Your Goals
Whether you want to build muscle, get stronger, lose body fat or improve your general fitness, your programme will reflect what you're working towards.
Your Experience
Your plan starts with your current ability, training history and knowledge. You don't need years of experience or a perfect routine to get started.
Your Schedule
Your programme needs to fit around work, family, hobbies and other commitments. We'll establish what you can realistically do and make those sessions count.
Your Training Environment
Train in a commercial gym, at home or using a combination of equipment. Your programme will reflect what you have available.
Your Progression
Your training shouldn't remain static while you improve. We'll use your performance and feedback to review your programme and determine what needs to happen next.
With Direct Support From Me
You have a coach in your corner to answer questions, provide feedback and help you make better decisions throughout your coaching journey.
What Our Clients Say
“My biggest fear was having a lack of contact and accountability with Jamie because it was online. I have lost 4kg in body weight and increased all my lifts by 10kg since starting. I've got so much more from it than I expected.”
— Ollie Scott
“Training with Sensei Johnstone has been nothing short of epic for me.
Jamie started me off with small steps - like 15-minute walks after each meal.
We built on from there and now I regularly exercise 3 x a week and have a much better relationship with food.”
— James Hutton
“Thanks Jamie, for trusting me, supporting me, all the help and education! I feel amazing, soooo energised and determined. I am already thinking about the next steps! Not only to lose weight, but look more fit too.”
— Naz Rashidi
How Online Coaching Works
01 — Apply
Tell me about yourself, your goals, your current training and what's getting in the way.
This gives me a clear picture of where you are now and whether online coaching is the right fit.
02 — We Talk
We'll have a deeper conversation about your goals, lifestyle and what you want from coaching.
I'll explain how the coaching works and answer any questions you have.
No hard sell or obligation to sign up.
03 — I Build Your Plan
Once we decide to work together, I'll build your training and coaching around your individual circumstances.
You won't receive a generic programme that could have been written for anyone. It’s all personalised to you.
04 — You Train
You follow your programme wherever and whenever works for you.
I'll be there to answer questions, review your progress and help you make adjustments along the way.
05 — We Adapt & Progress
As you become stronger and fitter, your programme changes.
And when life changes, we adapt.
The goal isn't simply to complete a programme.
It's to build an approach that you can continue using for years.
Choose the Level of Coaching That Fits You
You need the right level of support to help you make consistent progress.
That's why I've created three levels of online coaching.
Whether you want the structure of a personalised programme, regular accountability, or a more hands-on coaching relationship, there's an option to suit you.
ESSENTIAL
A templated training programme delivered monthly
Exercise demonstrations and guidance
Training delivered through the coaching app
Regular programme progression
Access to your coach for questions and support
Explore Essential→
ADVANCED
You'll get everything in ESSENTIAL, plus:
Regular check-ins with me
Ongoing feedback and coaching
Training adjustments based on your progress
Greater accountability around nutrition and lifestyle
Direct access to me for coaching support
A programme that evolves as you do
Explore Advanced→
(MOST POPULAR)
PREMIUM
You'll get everything in ADVANCED, plus:
More frequent contact and feedback
Highly individualised programming
Greater flexibility around your training
Detailed progress reviews
More hands-on nutrition and lifestyle coaching
Priority coaching support including a monthly Progress Review call
Explore Premium→
Why Work With Me?
I'm Jamie, founder of JJ Strength & Fitness.
I help people with busy schedules build strength, improve fitness and develop sustainable habits through personalised online coaching.
My own experience of discovering strength training after years of poor habits heavily influences how I coach today.
I've learned that the most effective approach usually isn't the most complicated one.
It's the one you understand.
The one you can actually implement.
And the one you can continue doing when life gets busy.
That's why my coaching focuses on:
Simple training.
Practical nutrition.
Sustainable progress.
Rather than extreme diets, punishing workouts and fitness fads.
My goal isn't simply to help you get in better shape.
It's to help you build the knowledge, habits and physical capacity to stay that way.
I’ve spent a lot of money and time (more than I’d like to admit!) learning about the body, biomechanics, exercise physiology as well as behaviour change and psychology.
What I love most about my job is putting all of that learning into coaching my clients to become more resilient, stronger and fitter.
MEET JAMIE →
More Ways I Can Help
1-to-1 Personal Training
Personalised coaching in a private gym in Kidlington, near Oxford.
Build strength, improve fitness, lose body fat and become a more confident and resilient human being.
Explore 1-1 Personal Training →
Youth Performance
Strength and athletic development for young athletes aged +12.
Build strength, speed, coordination and confidence in a supportive environment.
Fitness for Golf
Strength, mobility and physical preparation designed to help golfers move better and perform at their best on the course.
Based in Oxford. Coaching Across the UK and Worldwide.
JJ Strength & Fitness is based in Oxfordshire, but online coaching means you don't need to live nearby.
You can train:
At your local gym
At home
Outdoors
Or a combination of different environments
Your programme is designed around the equipment and circumstances you have available.
So whether you're in Oxford, London, Manchester, Edinburgh — or somewhere further afield — you can work with me online.
Prefer face-to-face coaching?
I offer a limited number of 1-to-1 personal training spaces from my private gym in Kidlington, Oxfordshire. Currently, I have a waiting list which takes priority.
1-TO-1 PERSONAL TRAINING →
If you want personalised coaching without needing to fit another appointment into your week, online coaching is my primary coaching option — giving you the same individualised approach with greater flexibility around your schedule.
Make Your Training Count.
You've already taken the step of getting into the gym.
Now it's time to make sure your effort is moving you in the right direction.
With the right programme, a clear approach to progression and expert guidance, you can build strength, improve your fitness and develop an approach to training that lasts.
You don't need to chase every new workout or constantly start again.
You need a plan that makes sense for you — and the willingness to put it into practice.
Not quite ready for a call but want to learn more? 👇🏼
