How Much Does an Online Personal Trainer Cost in the UK? What You're Really Paying For
If you're considering hiring an online personal trainer, one of the first questions you'll probably ask is:
How much does an online personal trainer cost?
It's a reasonable question.
Search for online personal trainer prices and you'll find everything from cheap workout apps costing less than a takeaway to premium coaching services costing £100s per month.
So what's the difference?
Why would one coach charge £50 a month while another charges £300 or more?
And, perhaps more importantly, does paying more actually mean you're getting better coaching?
Not necessarily.
The cheapest option isn't automatically poor value, and the most expensive coach isn't automatically the best.
The important thing is understanding what you're actually paying for.
Because online personal training isn't really about buying a collection of exercises.
You're paying for someone's ability to understand your situation, make sensible training decisions, monitor your progress, solve problems and help you keep moving forward when your perfectly planned fitness journey inevitably collides with real life.
This guide will break down online personal training costs in the UK, what different services can include, why prices vary and how to work out whether an online coach is actually worth the money.
How Much Does Online Personal Training Cost in the UK?
There isn't one standard price for online personal training.
The cost varies considerably depending on the coach, their experience, the level of individualisation and, most importantly, how much actual coaching you're receiving.
As a broad guide, you might encounter services ranging from:
Low-cost programmes: around £20–£50 per month
Mid-range online coaching: around £50–£150 per month
Premium personalised coaching: £200–£300+ per month
These aren't fixed industry price bands. You'll find services below and above them.
And that's precisely the point.
Two services can have completely different prices while both calling themselves "online personal training."
One might give you a generic training programme and access to an app.
Another might include an individual assessment, personalised programming, regular reviews, exercise feedback, nutritional guidance and ongoing communication with a coach.
Comparing those two purely by monthly price doesn't tell you very much.
It's a bit like comparing a supermarket recipe card with a private chef and concluding that one is overpriced because both involve food.
Technically true.
But it’s not an especially useful comparison.
Why Does Online Personal Training Cost So Much?
The answer depends on what you're buying.
If you're paying for a programme that has already been written, the coach doesn't have to spend much time working with you individually.
If you're paying for genuine one-to-one coaching, you're buying considerably more of the coach's time, expertise and decision-making.
That might include:
Initial assessment
Before creating your programme, the coach needs to understand:
Where you're starting
What you want to achieve
Your training experience
Your available equipment
Your schedule
Your preferences
Your lifestyle
What you've tried previously
What has or hasn't worked for you
That information affects what comes next.
Individualised programme design
Your programme needs to be appropriate for you.
Not for an imaginary average client.
Not for the fitness influencer whose workout you've just watched.
Not for the person in the gym who seems to live permanently beside the squat rack.
For example, someone with three hours available to train each week and access to a full commercial gym has different options from someone trying to fit two 30-minute sessions around work and family.
Both can make excellent progress.
They shouldn't necessarily follow the same programme.
Ongoing programme adjustments
Your first programme is not necessarily your final programme.
You start training.
You collect information.
You see how you respond.
Then the coach decides what should happen next.
Perhaps you're getting stronger and the programme should progress.
Perhaps you're struggling to recover.
Perhaps an exercise isn't working well for you.
Perhaps your work schedule has changed.
Perhaps your goal has changed.
That's where the ongoing nature of coaching becomes important.
Online Coaching Isn't Just a Workout Programme
This is probably the most important distinction to understand when researching online coaching cost.
A workout programme tells you what to do.
Coaching helps you understand what to do next.
Imagine you download a 12-week programme.
Week one goes well.
Week two goes well.
Then you're travelling for work and miss four sessions.
What happens now?
With a static programme, you're left trying to work out whether you should:
Continue where you left off
Start the week again
Skip the missed sessions
Cram everything into the following week
Abandon the programme entirely and search Google for a new one at 11:47pm
With an online coach, that's a decision they can help you make.
And that's an important part of the value.
You're paying for judgement
The internet already contains almost every exercise imaginable.
You don't need someone to invent another variation of a Bulgarian split squat.
What you need is someone who can decide whether you should be doing one in the first place.
Then decide:
How much?
How often?
How hard?
For how long?
When should it progress?
What happens if you struggle?
What should replace it if necessary?
That's the difference between information and coaching.
What Determines Online Personal Trainer Prices?
There are several factors that influence the cost of an online personal trainer.
1. Level of personalisation
This is probably the biggest one.
A generic programme requires significantly less individual input than a programme built specifically around you and continually adjusted according to your progress.
If personalisation matters to you, don't just ask:
"Do you create personalised programmes?"
Ask:
"What makes my programme personalised?"
That's a much better question.
2. Frequency of communication
Some online coaches offer monthly check-ins.
Others communicate weekly.
Some allow ongoing messaging.
Some provide video calls.
Some offer a combination.
The more frequent and individualised the support, the more time the coach has to invest.
And time is one of the things you're paying for.
3. Level of accountability
Accountability can look very different depending on the service.
It might involve:
Weekly check-ins
Training reviews
Progress tracking
Habit monitoring
Messaging
Goal reviews
Feedback on training
But accountability shouldn't simply mean someone asking whether you've completed your workouts.
Good accountability helps you understand why something happened and what you're going to do about it.
You still have ownership of the process.
Your coach can't do your squats for you, sadly.
They can, however, help you understand why you're struggling to get them done and make the programme more achievable.
4. Coach experience and expertise
You're not necessarily paying for a qualification.
You're paying for the coach's ability to apply their knowledge.
Qualifications are important. They establish a baseline of education and competence.
Experience matters too.
An experienced coach has encountered a much wider range of situations.
They've seen clients progress quickly.
They've seen clients struggle.
They've worked with busy schedules.
They've dealt with people who lose motivation.
They've had programmes that didn't work as expected.
And they've had to figure out what to do next.
That's where coaching judgement develops.
5. The type of client being coached
A coach working with elite athletes may provide a very different service from someone specialising in busy professionals or adults over 40.
Neither is inherently better.
The question is whether their expertise matches your needs.
If you're looking for online fitness coaching for over 40s, for example, you might want a coach who understands how to balance strength training with work, family, recovery and the realities of an established adult life.
You don't necessarily need a programme designed for someone preparing for the Olympics.
6. The amount of work happening behind the scenes
There's often a lot of work you don't see.
When your coach reviews your training, they're looking for patterns.
Are your lifts progressing?
Are you completing your sessions?
Are particular exercises consistently difficult?
Are you recovering?
Are you actually doing what the programme requires?
Has your goal changed?
Does the programme still make sense?
Good coaching involves making decisions based on that information.
The client might see:
"New programme uploaded."
The coach might have spent considerable time deciding exactly what should change, what shouldn't change and why.
That's part of what you're paying for.
Cheap Online Personal Training vs Premium Coaching
The difference becomes clearer when you stop comparing prices and compare services.
Lower-cost programme:
Pre-written workouts
Limited personalisation
Little or no feedback
Minimal accountability
Limited adjustments
Usually self-directed
Lower financial cost
More personalised coaching:
Individualised programme
Programme built around you
Regular feedback
Ongoing accountability
Programme evolves with you
Coach-guided
Greater coaching input
This doesn't mean a cheap programme is useless.
Far from it.
If you already understand how to train and simply want a structured programme to follow, a lower-cost option might be exactly what you need.
You shouldn't pay for coaching you don't need.
But if you've repeatedly tried programmes on your own and struggled with consistency, progression or knowing what to do next, simply buying another programme probably isn't solving the underlying problem.
Is the Cheapest Online Personal Trainer the Best Value?
Not necessarily.
But neither is the most expensive.
Price and value aren't the same thing.
Imagine two coaches.
Coach A charges £50 per month and gives you a generic programme with minimal support.
Coach B charges £175 per month and provides a genuinely individualised programme, regular reviews, nutritional guidance and ongoing support.
If you only look at the monthly cost, Coach A wins.
If Coach B helps you consistently train for the next three years while Coach A's programme sits untouched in an app after six weeks, the calculation becomes rather different.
The question isn't:
"Which costs less?"
It's:
"Which is more likely to help me achieve my goals?"
And that depends on you.
When Paying for Online Coaching Probably Isn't Worth It
This is something fitness coaches don't always say.
You might not need an online personal trainer.
If you already:
Know how to structure your training
Understand sustainable load progressions
Can choose appropriate exercises
Know how to adjust your programme
Train consistently
Enjoy managing your own fitness
Don't need external accountability
Then signing up to online coaching may not add much value.
You could simply follow your own programme.
There's nothing wrong with that.
In fact, one of the goals of good coaching should be to increase your competence and autonomy.
You shouldn't need someone holding your hand forever.
When coaching may be worth considering
On the other hand, an online personal trainer may provide significant value if you:
Keep starting and stopping
Don't know what to do in the gym
Have limited time
Feel overwhelmed by conflicting fitness information
Aren't sure how to progress
Have tried multiple programmes without sticking with them
Want accountability
Need training to fit around a demanding life
Want support with nutrition as well as exercise
Want to become stronger and more capable as you get older
The goal isn't to outsource responsibility.
It's to get better at taking responsibility.
That's an important distinction.
You're Not Buying Motivation
It's tempting to think that hiring a coach means someone will magically make you motivated.
They won't.
At least, I can't promise to possess such sorcery.
Motivation still has to come from you.
What good coaching can do is help create the conditions where motivation becomes easier to sustain.
As you become more competent, you become more confident.
As you become more confident, training becomes less intimidating.
As you gain more control over your training, you start to feel more motivated.
When you see progress, the behaviour becomes more rewarding.
And as training becomes something you understand and feel capable of doing, you rely less on forcing yourself through every session.
That's one reason I don't think "discipline" should simply mean gritting your teeth and doing something you hate.
The longer-term aim is to develop enough competence, autonomy and connection to make training something you want and are able to continue doing.
That is a much more useful form of discipline.
What Should You Look for Before Paying for Online Coaching?
Before choosing a service, ask these questions:
Is the programme genuinely personalised?
How often is my progress reviewed?
What happens if I miss training?
Can I ask questions between reviews?
How is progression decided?
Will nutritional guidance be included?
How does the coach adapt the programme when life changes?
What level of accountability is included?
What happens when I reach my initial goal?
Will I actually learn how to train for myself?
If you can't get clear answers, that's worth considering before handing over your money.
And remember that you don't need to choose the coach with the most impressive physique.
Your coach's body is not your body.
Their circumstances aren't your circumstances.
Their training history isn't your training history.
Your useful benchmark is much simpler:
Are you becoming stronger, fitter, more capable and more confident than you were before?
That's the progress that matters.
What Should You Actually Be Paying For?
Ultimately, the price of online personal training should reflect the amount and quality of coaching you're receiving.
You aren't paying for access to exercises.
You're paying for someone to help you make better decisions.
Someone who can look at your situation and say:
"Here's what I think you should do."
Then, importantly:
"Here's why."
And when something doesn't work:
"Let's change it."
When life gets in the way:
"Let's adapt the plan."
When you're progressing:
"Let's build on it."
And when you eventually become confident enough to make more of those decisions yourself:
"Good. You're getting it."
That's what coaching should ultimately produce.
Not dependence.
Competence.
Not perfection.
Progress.
Not a temporary transformation.
A stronger, more capable person who knows how to keep going.
Is Online Personal Training Better Value Than Face-to-Face Personal Training?
This is where the comparison gets interesting.
A traditional personal training session is usually paid for individually. You meet your trainer at a gym, studio or other location, complete your session and go home.
That's valuable.
You get an hour of direct coaching, real-time feedback and someone physically there to guide you through the session.
Online coaching works differently.
Rather than paying primarily for the coach's physical presence during a workout, you're paying for ongoing guidance around your training.
Your coach can programme your sessions, review your progress, adjust your training, provide nutritional guidance and hold you accountable without needing to be physically present every time you exercise.
That can make online coaching considerably more flexible.
It also means you're not restricted to a particular appointment time.
For someone with a demanding job, children, travel commitments or an unpredictable schedule, that can be a significant advantage.
But online isn't automatically better
It's important not to turn this into an "online good, face-to-face bad" argument.
They are different services.
If you're brand new to resistance training and want someone physically beside you teaching every movement, face-to-face personal training might be the better option initially.
If you already have some gym experience and want structure, progression, accountability and flexibility, online coaching may make more sense.
And there is a third option.
Hybrid coaching can combine face-to-face sessions with online programming and support.
The right choice depends on what you actually need.
What Does a Good Online Personal Training Package Include?
There isn't one universal definition of online personal training.
Before comparing online personal trainer prices, I'd look at the actual service rather than the headline number.
A comprehensive coaching package might include:
Personalised training
Your programme should be designed around your goals, training experience, available equipment and schedule.
Regular programme reviews
Your coach should assess what is happening and decide whether anything needs changing.
Progress tracking
You'll need appropriate ways of measuring progress, whether that's strength, fitness, body composition, consistency, performance or other relevant markers.
Nutritional guidance
If nutrition is relevant to your goals, you should understand how your eating habits support your training and wider objectives.
That doesn't necessarily mean being handed a rigid meal plan.
For busy adults, learning how to make sensible nutritional decisions in the real world is often considerably more useful.
Accountability
Regular check-ins can help keep training on your radar and give you somewhere to discuss problems when they arise.
Communication
You should understand how and when you can contact your coach and what level of support is included.
Education
A good coach shouldn't just tell you what to do.
They should gradually help you understand why you're doing it.
That's particularly important if the ultimate goal is for you to become more confident and independent with your training.
Don't Confuse More With Better
There's a strange tendency in the fitness industry to assume that a better service must contain more things.
More exercises.
More workouts.
More supplements.
More rules.
More check-ins.
More steps.
More suffering.
More everything.
I don't agree.
The best programme is not necessarily the one with the most content.
It's the one that gives you the right amount of support to make meaningful progress.
If you only have three hours available for exercise each week, giving you a six-hour programme doesn't make the service more valuable.
It makes the programme less useful.
If you're already eating reasonably well, giving you another 14-page nutrition document isn't necessarily going to improve your results.
Sometimes the most valuable coaching decision is:
"Don't change anything yet."
That's why I think good coaching requires judgement.
What About Weight Loss?
Weight loss is one of the most common reasons people look for an online personal trainer.
And yes, online coaching can absolutely support weight loss.
Your coach can help you establish appropriate training, increase activity, improve nutritional habits and create a sustainable approach to managing your energy intake.
But I wouldn't want the entire value of coaching to be reduced to the number on your bathroom scales.
Strength training has another important role.
It's about building a body that is prepared.
Prepared for your work.
Prepared for your hobbies.
Prepared for playing with your children.
Prepared for carrying things.
Prepared for travelling.
Prepared for sport.
Prepared for getting older.
Prepared for whatever life decides to throw at you.
Weight loss can be a worthwhile goal.
It just doesn't have to be the entire point of becoming fitter.
What About Online Fitness Coaching for Over 40s?
If you're searching specifically for online fitness coaching for over 40s, I'd encourage you to look beyond programmes that simply market themselves as "over 40."
Putting "40+" on a sales page doesn't automatically make a programme appropriate for you.
Look for a coach who understands the broader context.
You may have a demanding career.
You may have children.
You may have spent years being relatively inactive.
You may have trained previously but fallen out of the habit.
You may want to lose some weight while also becoming stronger.
Or you may simply want to make sure you're physically capable of doing the things you enjoy for decades to come.
Those are very different situations.
A useful coaching approach should account for that.
And it shouldn't treat turning 40 as though your body suddenly expires overnight.
You don't need to train like a professional athlete.
But you also don't need to accept becoming progressively weaker and less capable as an inevitable consequence of getting older.
How Long Should You Pay for an Online Personal Trainer?
This is another question worth asking before you start.
The answer shouldn't necessarily be:
"Forever."
Good coaching should create increasing competence and autonomy.
Initially, you may need considerable guidance.
You might need help understanding exercise technique, programming, nutrition and progression.
Over time, you should become more knowledgeable.
You should become more confident.
You should understand how to train.
You should be able to recognise progress.
You should be able to make better decisions.
You should need less hand-holding.
That's a success, not a failure of the coaching relationship.
Of course, you may still choose to work with a coach indefinitely because you value the accountability, expertise and convenience.
That's perfectly reasonable.
But you shouldn't feel trapped into paying because you're incapable of doing anything without them.
What If I Can't Follow the Programme Perfectly?
You shouldn't expect to.
This is one of the biggest differences between sustainable coaching and a short-term transformation mentality.
There will be weeks where everything goes brilliantly.
There will also be weeks where your training gets disrupted.
The kids are ill.
Work explodes.
You go away.
You sleep badly.
You simply don't feel like training.
That's life.
The answer isn't to throw the programme away because you missed Tuesday.
It's to make the best decision available from where you are now.
That's why I place more value on progress than perfection.
Perfection is an impossible standard.
If you build a plan around perfection, you're eventually going to fail to meet it.
Then you feel guilty.
Then you feel like you've failed.
Then the programme gets abandoned.
A more useful approach is:
Do what you can. Learn from it. Adjust. Continue.
That's how long-term progress actually happens.
The Real Cost of Not Having a Plan
There's another side to the online personal trainer cost question.
What does repeatedly trying to do it yourself cost you?
Not necessarily financially.
Think about the other costs.
You buy a programme.
You follow it for six weeks.
You stop.
Three months later you try something else.
You spend hours researching exercises.
You watch videos explaining conflicting nutritional advice.
You change your programme every few weeks.
You make progress, but aren't sure why.
You lose momentum.
Then you start again.
And again.
And again.
At some point, the cheaper option can become surprisingly expensive in terms of time, attention and frustration.
That doesn't mean everyone needs a coach.
It means you should include those costs in the calculation.
How to Decide If Online Coaching Is Worth the Investment
I'd suggest asking yourself five questions.
1. What problem am I actually trying to solve?
Be specific.
"I want to get fit" is a starting point.
"I don't know how to structure my training around my working week" is a coaching problem.
"I keep starting programmes and stopping after three weeks" is a coaching problem.
"I don't know how to progress my exercises" is a coaching problem.
"I want to lose weight without completely changing how I live" is a coaching problem.
The clearer the problem, the easier it is to judge whether coaching can help.
2. What would success be worth to me?
Not just financially.
Think about what becoming stronger and fitter could allow you to do.
Perhaps you want to feel confident on a hiking holiday.
Perhaps you want to keep playing sport.
Perhaps you want to keep up with your children.
Perhaps you want to feel more comfortable and capable in the gym.
Perhaps you want to maintain your independence as you get older.
The outcome matters.
3. What level of support do I actually need?
You don't need to pay for a premium coaching service if all you want is a basic programme.
Likewise, if you need substantial support, paying for a cheap programme and hoping it somehow provides the same outcome probably isn't sensible.
Match the service to the problem.
4. Am I prepared to take ownership?
This one is important.
A coach can provide expertise.
They can provide accountability.
They can make adjustments.
They can answer questions.
But they can't do the work for you.
You still have to take responsibility for your decisions.
That's actually one of the most useful things coaching can teach you.
You become increasingly capable of managing your own health and fitness rather than waiting for someone else to save you.
5. Does the coach's philosophy actually align with mine?
This is often overlooked.
You can find a technically excellent coach whose approach you absolutely hate.
If they're obsessed with perfection and you're trying to build something sustainable, that's a problem.
If they use shame as motivation and you want to build a healthier relationship with exercise, that's a problem.
If every conversation revolves around aesthetics and your goal is to remain strong and capable for the next 30 years, that's a problem.
The coach needs to fit you, not just your goals on paper.
What I Think Good Coaching Should Ultimately Achieve
My view is that a good coach should help you become increasingly competent.
At the beginning, you might need somebody to tell you what to do.
Eventually, you should understand why you're doing it.
Then you should become capable of making some of those decisions yourself.
That's the progression I'd like to see.
From:
"Tell me what to do."
To:
"I understand what I'm doing."
To:
"I know how to make good decisions for myself."
That connects closely with how I think about motivation and discipline.
You need enough motivation initially to get off the sofa.
But motivation doesn't have to remain a finite resource that you constantly spend.
As your competence increases, training becomes easier to understand.
As your autonomy increases, you feel more in control.
As you build confidence and connection with the process, training becomes something you can actually see yourself continuing.
That's when what we commonly call "discipline" becomes much less mysterious.
You're not endlessly forcing yourself to do something you hate.
You've become someone who understands why it matters and has developed the capability to keep doing it.
So, How Much Should You Spend on an Online Personal Trainer?
There isn't a magic number.
Instead, consider the level of coaching you need.
If you simply need a programme to follow, a low-cost option may be perfectly adequate.
If you need genuine individualisation, regular reviews, accountability, nutritional guidance and ongoing problem-solving, expect to pay more.
The key is to compare services, not just prices.
Before you sign up, ask:
What exactly is included?
How personalised is the programme?
How often will it be reviewed?
How much contact do I get?
What happens if my circumstances change?
How is progression managed?
What happens when I struggle?
Will I learn how to train independently?
If the answers make sense, you can make a much more informed decision.
And don't get distracted by what everyone else is paying.
Your friend may have a different budget.
Your colleague may need a completely different level of support.
Someone on social media may be spending thousands of pounds on coaching.
None of that tells you what you should spend.
Compare your options against your own circumstances and goals.
Final Thoughts
The question "How much does an online personal trainer cost?" sounds like it has a simple answer.
It doesn't.
Online personal training can cost relatively little or several hundred pounds per month depending on what you're actually buying.
But the monthly price is only one part of the equation.
The more important question is:
What value will this coaching provide for me?
If you're simply looking for a list of workouts, you can find one cheaply.
If you want someone to understand your circumstances, build a programme around your life, monitor your progress, make adjustments, provide accountability and help you become more confident and capable, you're paying for something considerably different.
And good coaching shouldn't require perfection.
You will miss sessions.
You will have bad weeks.
You will occasionally make choices that aren't aligned with your goals.
That's normal.
The objective is to keep moving forward.
To build a stronger, fitter and more prepared body.
To learn the skills required to look after yourself.
And ultimately to become more capable of taking ownership of your own health and fitness.
If that's the type of approach you're looking for, JJ Strength & Fitness online coaching may be a good fit.
Interested in working together?
If you'd like to explore whether personalised online coaching is right for you, start with my pre-application form.
Tell me about your goals, your current situation and what you're looking for from coaching.
I'll review the information and, if I think I can genuinely help, we can take the next step.
Complete the pre-application form →
Frequently Asked Questions
1. How much does an online personal trainer cost in the UK?
Prices vary significantly depending on the level of service. Lower-cost options may provide a programme or app access, while more personalised coaching can cost considerably more because it includes individual programming, reviews, accountability and ongoing support.
The important thing is to compare what is included rather than simply choosing the cheapest monthly price.
2. Is online personal training cheaper than face-to-face personal training?
It can be, particularly when comparing ongoing online coaching with multiple weekly face-to-face sessions.
However, the services are structured differently. Face-to-face PT provides direct coaching during the session, whereas online coaching typically provides programming and support that you can use independently throughout the week.
3. Is online personal training worth the money?
It depends on what you need.
If you already know how to train, progress your programme and stay consistent, you may not need it.
If you're struggling with structure, consistency, progression, accountability or fitting fitness around your life, personalised coaching may provide considerable value.
4. Do online personal trainers provide meal plans?
Some do, while others provide nutritional education, targets and practical guidance instead.
A rigid meal plan isn't necessarily the best approach. For sustainable results, learning how to make sensible nutritional decisions within your normal lifestyle can be more useful than following a prescribed menu indefinitely.
5. Can I do online personal training if I'm a complete beginner?
Yes.
A good programme should meet you at your current level rather than expecting you to already know what you're doing.
Learning how to strength train is a skill. You aren't supposed to be an expert when you start.
With appropriate practice, feedback and progression, your competence should improve over time.
6. How often should I train with an online personal trainer?
It depends on your goals, experience, schedule and recovery.
For many adults, two or three well-designed strength sessions per week can provide a strong foundation.
The important thing is choosing a training frequency that you can actually maintain.
7. Can online coaching help with fitness after 40?
Yes.
Online fitness coaching for over 40s can provide a flexible way to build strength, fitness and healthy habits around work, family and other responsibilities.
The focus should be on building a capable body that supports your life rather than trying to recreate the training routine of somebody half your age.
8. How long should I stay with an online personal trainer?
There's no fixed answer.
You might work with a coach for a specific period to establish your training, then become more independent.
Or you may continue indefinitely because you value ongoing programming, accountability and expert input.
Ideally, coaching should make you more capable and autonomous over time, regardless of how long you choose to continue.
About JJ Strength & Fitness
I'm Jamie, founder of JJ Strength & Fitness and an online personal trainer based in Oxford. I help busy professionals, parents and adults build stronger, healthier and more capable bodies through personalised online coaching. My approach combines evidence-based strength training, practical nutrition and ongoing support, with the aim of helping clients make sustainable progress while developing the knowledge, confidence and autonomy to take ownership of their fitness.
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